Audience Metrics

As one of the 4 Founding Members of CODACAN, CHMN addressed the issue of “standard ratings measurement” by developing a 3 Stage platform designed to eventually deliver on the fundamentals of traditional media planning while also tackling the uniquely nuanced challenges in measuring audiences exposed to Place Based DOOH venues, namely:

Opportunity to See the Screen

Dwell Time

Loop Length

These Guidelines are intended to act as an acknowledgment by participating network operators that

  1. These initial basic metrics are essential to the media buying and planning process
  2. Advertising clients and their agencies are primarily interested in measuring the audience to their specific ads
Background and Executive Summary


Required Weekly Metrics


Sample Venues


Miscellaneous Observations