Frequently Asked Questions
As well, CHMN campaign reach and impressions are quoted in compliance with the Audience Metric Guidelines which you can review HERE.
Meanwhile, the viewer data which includes a +30% load factor to allow for accompaniment is supported by ongoing third party research conducted over a 6 year period by Global Target Marketing
Further, audiences quoted on RFP’s are discounted at source by 5% to allow for potential technical downtime.
Where TV creative adapts well to customized captioning, CHMN’s team has a demonstrated ability at effectively repurposing TV creative for non-audio venues. This service is provided as a value-add to agencies and advertisers.
CHMN has been the clear market leader in developing guidelines for effective Digital Placed Based creative. Recent examples HERE.
As such, CHMN schedules ad messages to run at least once per 30 minutes (equal to the wait or dwell time) so as to ensure the opportunity to reach 100% of the viewers.
That said, ad frequency can be strategically planned to match the requirements of any specific campaign.
CHMN’s objective is to move as quickly as possible towards a loop that is primarily composed of contextually relevant value added content. Examples HERE.
CHMN’s research over the last 8 years has shown a dramatic shift in viewer preferences with the vast majority of respondents now indicating a preference for relevant, contextual and informative content -infotainment as opposed to entertainment.
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