Demographics & Research
Demographics
- Female 50%
- Male 50%
| Age | – 17 | 18 – 24 | 25 -29 | 30 -34 | 35 – 49 | 50 -54 | 55+ |
| 6% | 24% | 13% | 12% | 27% | 8% | 10% |
| With children aged | 0-17 | 0-2 | 3-5 |
| Women | 42% | 18% | 15% |
| Men | 27% | 6% | 8% |
Accompaniment
- Come alone 56%
- Bring at least 1 person 39%
- Bring more than 1 person 5%
Research
Ad Recall
- Aided (any ad) 77%
- Unaided (any ad) 55%
Behaviour
- 89% Involved in primary shopping decisions
- 56% Will go to a pharmacy/drugstore within 24 hrs of visit
- 79% Purchase prescription medicine
- 66% Purchase any product (other than prescription)
- 45% Purchase OTC medication
- 45% Purchase personal care items
- 22% Purchase household goods
- 20% Purchase confection (snack) items
- 16% Purchase cosmetics
- 43% Are on/considering a weight management program
Having watched the ‘show’, viewers…
- 78% Increased their interest in the advertisers
- 74% Believe a health & wellness ad is best delivered in a healthcare environment
- 47% Are more likely to believe an ad in a healthcare environment
- 41% Are more influenced by a health & wellness ad in a healthcare environment
*Demographics acquired via ongoing in-waiting room Mobile surveys
*Consumer Research acquired and developed by Global Target Marketing- Intercept Studies