Demographics & Research

 

Demographics

  • Female 50%
  • Male 50%
Age – 17 18 – 24 25 -29 30 -34 35 – 49 50 -54 55+
6% 24% 13% 12% 27% 8% 10%
With children aged 0-17 0-2 3-5
Women 42% 18% 15%
Men 27% 6% 8%

Accompaniment

  • Come alone 56%
  • Bring at least 1 person 39%
  • Bring more than 1 person 5%

Research


Ad Recall

  • Aided (any ad) 77%
  • Unaided (any ad) 55%

Behaviour

  • 89% Involved in primary shopping decisions
  • 56% Will go to a pharmacy/drugstore within 24 hrs of visit
  • 79% Purchase prescription medicine
  • 66% Purchase any product (other than prescription)
  • 45% Purchase OTC medication
  • 45% Purchase personal care items
  • 22% Purchase household goods
  • 20% Purchase confection (snack) items
  • 16% Purchase cosmetics
  • 43% Are on/considering a weight management program

Having watched the ‘show’, viewers…

  • 78% Increased their interest in the advertisers
  • 74% Believe a health & wellness ad is best delivered in a healthcare environment
  • 47% Are more likely to believe an ad in a healthcare environment
  • 41% Are more influenced by a health & wellness ad in a healthcare environment

*Demographics acquired via ongoing in-waiting room Mobile surveys
*Consumer Research acquired and developed by Global Target Marketing- Intercept Studies